Monday, February 15, 2010

John Mayer needs some PR help

I sympathize with John Mayer’s publicist.

The pop guitarist has, little by little, shown himself to be quite tasteless, frequently mouthing off his sexual exploits to the press. This comes as quite a shock to the “smooth crooner” image he projects as a musician. His latest outburst involved making comments on his sex life with ex-girlfriend Jessica Simpson. As a fan, I am horrified (because really, JM, I thought you were better than that). As a PR student, I think he desperately needs some PR management.

The recent turn of events in the John Mayer universe has made a good case for first, why every celebrity needs the services of a good publicist, and second, why he should darn well take the advice of said publicist.

The guy’s got the talent and the looks but he could use some lessons in being discreet. He needs to scale back on the TMI and re-focus the attention on his career. If I were his publicist, this would be my advice to him:
1.Don’t say the first thing that comes into your head (or third, or fourth)
2.Don’t reveal details about your love life. The market is saturated right now.
3.Be tactful about which media you choose to feature you (if you’re reaching out to Playboy, you know what you’re headed for)
4.Provide the media with boundaries before sitting down for an interview

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